Joe Smajdor's idea is the direct result of his family's own painful loss. His 15 year-old grandson, Devin, committed suicide April 14, 2017.
"We've gone to support groups and people say that 5, 10, 20 years they're still dealing with," Joe recalls sadly. "So, it's not something that's going to go away. It might get better, but you're never going to forget. We just don't want anyone to go through what we're going through."
Devin's mom, Toni Kurzdorfer, believes her son's decision to take his own life was the end result of years of harassment and cyber-bullying which intensified within the past couple of months.
She admits, because of his autism, it was tough for Devin to cope. He had been in counseling. Toni decided to take Devin out of Kenmore West High School, to homeschool him. That was three days before he died.
Devin's grandfather started working on "Devin's Message" shortly after. It's a foundation with the sole purpose of arming students with the social skills to defend against negative comments, harassment, and cyber-bullying.
"Because there's nothing you can do to stop it entirely," Joe explains, "but if you build self esteem in the child, how to handle these situations, then that's the whole key, and that's what we're presenting."
Both Toni and her father recognize that communities, schools, and law enforcement all have a lot to learn about this new era of bullying.
Toni says her son, like many teens and adults, was tied to his phone. But she felt it was his phone that exposed him to the nearly constant abuse on social media.
And that apparently didn't stop after he died.
Toni told Channel 2's Emily Lampa about her son's funeral.
"Some of the kids were there that were bullying my son and wanted to take pictures of him, and then put it out there on social media, like 'Haha, look what I did,'" Toni said. "That was just a whole other type of evilness that I just could not believe that was going on in this world."
Toni says the harassment is ongoing.
"Just last week, a kid got taken out of school, because we found out he was putting stuff on Snapchat about my son, and my son is already gone," she said. "I don't understand why they still have to put things, bad things, about my kid up there."
2 On Your Side reached out to Kenmore West High School and a Ken-Ton district spokesperson responded. He wouldn't release too many details, but he did confirm disciplinary action was taken against the student in question.
Toni tells us her niece is now being harassed. It has been reported to police. The Town of Tonawanda Police Chief tells Channel 2 they are investigating.
In terms of "Devin's Message," Joe Smajdor tells Channel 2 several school districts in Erie and Niagara counties have expressed interest and he will be presenting the details of the program over the next couple of weeks.
If you're having suicidal thoughts or know someone who is, the National Suicide Prevention Hotline is open 24 hours a day, seven days a week, at 1-800-273-8255.