ORCHARD PARK, N.Y. — Bills Stadium has a new name.
2 On Your Side has confirmed that the Bills Stadium naming rights have been awarded to Highmark BlueCross BlueShield of Western New York. Highmark took over HealthNow, which operated in Western New York under the BlueCross BlueShield of WNY umbrella.
“We are proud to welcome Highmark to the Buffalo Bills family and we are thrilled to partner with them on a new naming rights deal for our stadium,” said Kim Pegula, owner and president of the Buffalo Bills.
“We are confident that Highmark Blue Cross Blue Shield of Western New York is committed to maintaining their status as a healthcare and philanthropic leader in our region. We look forward to many years of working together with their team creating great memories at not only NFL football games but at many other health and wellness events and community celebrations.”
In July 2020, the New Era Cap Company asked the Buffalo Bills to be released from its naming right and sponsorship deals with the team. The stadium in Orchard Park was then given the temporary name of Bills Stadium, until the team found a new naming rights partner.
New signage will appear on the stadium over the next few months, and will be in place when the season begins.
“The Bills are a beloved institution in Western New York, and there is no better way for Highmark Blue Cross Blue Shield of Western New York to show that we plan to continue to be part of the fabric of this community than through this partnership. Together with our long-time partner, Pegula Sports and Entertainment, we envision this stadium to be an all-encompassing asset for our region and beyond,” said David W. Anderson, CEO, Highmark BlueCross BlueShield of Western New York.
“Highmark Stadium is the proud home of the Bills. It will also become home for future events that enhance the health and overall well-being of our community.”
A virtual event will be streamed live Tuesday on the Buffalo Bills website and social media platforms to celebrate this announcement.