BUFFALO, NY - You may remember an 'if-then' statements from computer science or endless excel spreadsheets. But if you don’t, an 'if-then' statement is a selection of two alternatives which are dependent on true or false variables of a statement.

So how can the concept 'if-then' statements help charities raise money?

“It’s a website, it’s a fundraising platform that helps non-profits raise money when it matters most,” said Maggie Finan, founder of IfThen Giving

There’s already a significant amount of crowdsourcing websites in existence, and whenever tragedy strikes the community rallies to donate to families or individuals. But charities can’t easily benefit from a resource like this, which is why Finan developed IfThen Giving in the Block Club Labs.

“The traditional fundraising method that has been successful with boomers don’t really catch on with millennials," the founder said.

IfThen Giving is currently in beta development and the startup has partnered with several local charities to test their system. Catholic Charities, Meals on Wheels of WNY and Say Yes Buffalo are just to name a few.

“It’s a space where non-profits can outline recurring times of need or recurring times of success.”

The charitable giving service works like this:

  • The charity sets a metric such as “if Buffalo enacts a Code Blue for the city”
  • The user then selects a condition amount to give “then I’ll donate $10 to the city mission.”

That may seem like an extreme example, given our winters, but the service can cap your donation at a certain amount of money so your account isn’t drained.

“We’re looking at IfThen as this really meaningful, ongoing giving. But it makes it really easy for givers across the board.”

Like any charitable donation, using IfThen Giving is tax deductible and the service will send you an IRS compliant email of your donation for record keeping. IfThen also uses all modern encryption techniques to ensure the security of your information and the company pledges not to sell your information to other charities or outside parties.

IfThen does take a small percentage of each transaction, which is the main model of revenue for the company. Approximately $0.92 of every dollar donated ends up in the hands of the charity according to Finan.

“If we can give them a tool that connects them to donors, really get their story out there, it makes it really easy for our donors to give I think it’ll be a huge hit,” she said.

For more information, visit IfThen.org.