CHEEKTOWAGA, N.Y. — National retailer JCPenney is launching a shop-within-a-shop beauty store in hundreds of its locations across the country – including the Walden Galleria.
JCPenney Beauty, which opened Dec. 9, is a “hyper-inclusive” beauty department, featuring products for customers regardless of age, race, gender, skin tone, budget or hair type. The retailer is rolling out the concept inside JCPenney stores at more than 600 U.S. locations, according to a press release.
The concept was created with flagship partner, Thirteen Lune, an e-commerce site for beauty products.
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