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JCPenney opens new beauty store at Walden Galleria

JCPenney Beauty, which opened Dec. 9, is a “hyper-inclusive” beauty department.
Credit: AP
A man walks past a JC Penny department store sign in Arlington, Texas, Saturday, May 16, 2020. The coronavirus pandemic has pushed the storied but troubled department store chain into Chapter 11 bankruptcy. As part of its reorganization, the 118-year-old company will be shuttering some stores. (AP Photo/LM Otero)

CHEEKTOWAGA, N.Y. — National retailer JCPenney is launching a shop-within-a-shop beauty store in hundreds of its locations across the country – including the Walden Galleria.

JCPenney Beauty, which opened Dec. 9, is a “hyper-inclusive” beauty department, featuring products for customers regardless of age, race, gender, skin tone, budget or hair type. The retailer is rolling out the concept inside JCPenney stores at more than 600 U.S. locations, according to a press release.

The concept was created with flagship partner, Thirteen Lune, an e-commerce site for beauty products.

Read the full story from our partners at Buffalo Business First.

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