CHEEKTOWAGA, NY-- Build-A-Bear Workshop has halted their 'Pay Your Age' promotion due to the large volume of people that showed up to stores across the United States and Canada.

This message was posted on their Facebook page:

**Urgent Alert: Lines Closed for Pay Your Age Day Event Per local authorities, we cannot accept additional Guests at our locations due to crowds and safety concerns. We have closed lines in our U.S. and Canada stores. We understand some Guests are disappointed and we will reach out directly as soon as possible.

Dozens of shoppers headed to the Build-A-Bear workshop at the Walden Galleria for the promotion. The line of parents and children wrapped around the mall's upper level.

One shopper sent us a photo of the store closed around 11am and told us people were given $15 coupons.

2 On Your Side reached out to mall security just before 11:30am and were told that the promotion was over.

Police from multiple agencies arrived to assist Cheektowaga Police

The DIY toy store announced in a press release Monday that it would be holding its first ever "Pay Your Age Day" on July 12. Customers in-store will pay the dollar amount of their age to stuff their own plush toy

The entire store's collection of toys, including popular licensed characters, will be made available at the event. Outfits and accessories are not included in the deal.

2 On Your Side has reached out to Build-A-Bear media relations for more information.