On Friday's edition of Daybreak, Kate Welshofer introduced Soundbites: a concept all about asking questions and eating snacks because...well, because the story was about Super Bowl commercials and what's the Super Bowl without snacks?
With the way people watch TV these days, the Super Bowl may be the only time people actually care about commercials. Kate sat down Zack Schneider, all around good sport and partner of FIFTEEN in downtown Buffalo for a preview of what advertisers have in store this year.
Kate: Zack, you've watched almost 60 commercials. What are the Top 3?
Kia: The Great Unknowns
Skittles: Advertising Ruins Everything
Verizon: The Team That Wouldn't Be Here
Zack: A lot of the big trends are how you position yourself in the marketplace. We're looking at a lot of brands getting very emotional where they're going with things, others creating huge elaborate content and others even putting on Broadway musicals so it's a radical transition of what we've seen in the past.
Kate: So, what's the going rate for a Super Bowl commercial this year?
Zack: $5.3 million for 30 seconds.
These brands are very well versed in their research and knowing what their returns are and they keep coming back every year so this is some of their biggest spends but you reach the most eyes all at once.
Zack says one thing ads aren't doing as much this year is getting political.