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BUFFALO, N.Y. - The future stadium location of the Buffalo Bills -- whether cemented at the Ralph, moved to a downtown area location, or placed in West Seneca -- is something that is constantly changing. Although everyone from NFL Commissioner Roger Goodell to fellow owners say a new stadium is the key to keeping the Bills in Buffalo the only guarantee is that the price of a new stadium will not be cheap.

A new stadium could cost as much as $1 billion and, according to Erie County Executive Mark Polancarz, the team and its new owner will likely have to cover some of that cost. Poloncarz says one thing that could be used to raise money is "personal seat licenses," or PSLs.

When an individual purchases a PSL they are given the exclusive right to buy season tickets for a certain seat in a stadium and once purchased the holder may sell their seat to someone else if they no longer wish to purchase season tickets. For the team and its owner a PSL's one-time cost is used to fund operations and in this case could help fund the construction of a new stadium.

Poloncarz said, "Maybe this community could afford $5,000 personal seat licenses. Maybe they won't anything. But those are the ways and the mechanisms that exist to help repay the cost associated with constructing a new stadium."

PSLs in a much larger market could cost as much as $80,000, said Poloncarz, like those sold for a season ticket between the 40-yard lines at the new home of the San Francisco 49ers in Santa Clara.

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