A public relations executive at CNN confirmed reports that the news network is making as many as 50 journalists reapply for new positions as part of an attempt to unify digital and broadcast operations. CNN is not discussing the move publicly.
The move, reported by Variety and TheWrap, will not change the total number of employees at CNN.
Variety reports that the network, which is owned by Time Warner, told affected employees they can apply for new, as yet unfilled positions. The story was confirmed by a CNN source on the condition of anonymity.
Under former NBC Universal CEO Jeff Zucker, who last year became president of CNN Worldwide, the network has placed more emphasis on live coverage of breaking events, as well as documentaries. That's coincided with a de-emphasis on the kind of pre-taped video packages for which CNN is known.
TheWrap reported that CNN told certain managers and producers they'd potentially earn lower salaries if hired in the new jobs.
The changes are part of a broader attempt to reduce costs and restructure operations at the network, whose ratings have improved because of its focus on missing Malaysia Airlines Flight 370.