If the projections are right, retailers are really going to love this Valentine's Day.
Surveys say most of us are ready, willing and finally able to spend big on our sweethearts this year.
The flow of chocolate might only be exceeded by the flow of cash.
At the Shari's Berries division of ProFlowers.com, additional workers have been brought in to meet demand, and the National Retail Federation says there's good reason.
The NRF's Ellen Davis expects valentine spending to hit about $126 per person.
"During the recession we saw people saying 'you know what I don't need a card, I don't need flowers let's just spend $50 on each other', this year it seems a lot of those multiple gifts are back," Davis says.
Men are expected to spend twice as much on their sweethearts as the women do on theirs.