BUFFALO, NY-- KeyBank, the Buffalo Sabres and Pegula Sports and Entertainment officially unveiled the newly-rebranded arena.
New signage has been put in place all over the arena. This comes after KeyBank took over First Niagara earlier this summer.
“KeyBank’s commitment to Buffalo runs deep and we’re proud of our strong and growing legacy here. We’re committed to helping our enhanced Western New York workforce and our valued customers thrive, but we’re equally committed to helping the entire community thrive, and that’s what this sponsorship is about. We are enormously proud to be working with the Buffalo Sabres and the Pegulas to continue building on the great partnership these organizations enjoyed with First Niagara for many years,” said Gary Quenneville, KeyBank Upstate New York Regional Executive, in a released statement. “KeyBank Center will continue to play an important role in supporting Buffalo’s growth and revitalization, bringing entertainment and business to the area.”
“We are proud to expand our relationship with KeyCorp to official naming rights sponsor of our arena,” said Buffalo Sabres President Russ Brandon, also in a released statement. “We would like to thank First Niagara Financial Group for its years of support and welcome KeyBank as a premier corporate partner that has pledged a commitment to the Western New York community. Guests at KeyBank Center this season will enjoy upgraded amenities including enhanced Wi-Fi and premier lighting to optimize the viewing experience. Together with KeyBank, we look forward to maximizing the fan experience in 2016-2017.”
The new signage isn't the only thing new you'll notice at the next Sabres game you attend. Fans will have access to free WI-FI in the arena.
Also, for this year's Party in the Plaza October 13 home opener, DJ Kool will perform. The pre-game event will be free and open to the public.