The Sports Network
New Orleans, LA (Sports Network) - The Crescent City is all too familiar with
storms.
New Orleans is still rebuilding almost 7 1/2 years after Hurricane Katrina
made landfall onto the Gulf Coast in August of 2005.
Events like Super Bowl XLVII help tremendously and pump millions into the
local economy, one which now supports just 65 percent of the people who called
NOLA home the day before Katrina hit.
Newcomers to Bourbon Street would hardly know the city was once under water.
Things are back to normal and the party atmosphere which made the city famous
remains.
Locals remember, however, and they're all well aware that Mother Nature is
always looming, ready to strike at their bowl-like city which resides under
sea level.
Perhaps the NFL should learn a thing or two from the history of New Orleans.
Right now the omnipotent NFL is flying high, the undisputed heavyweight
champion of North American professions sports.
Tens of thousands of fans descended on the bayou this week to celebrate their
favorite game, America's real pastime.
Events were scattered throughout the city for a diverse fan base. A hardcore
type could get his picture taken with the Lombardi Trophy at the NFL
Experience, while foodies could mingle with some of the top chefs in the world
at the Taste of the NFL.
Things ramped up on Saturday with the Hall of Fame Selection Show on the NFL
Network followed by the second-annual NFL Honors program on CBS, where 30
Rock's Alec Baldwin hosted and Academy Award nominated actor Jeremy Renner
handed Adrian Peterson his MVP Trophy.
By the time the Baltimore Ravens and San Francisco 49ers square off on Sunday
night for the game's ultimate prize, about 111 million viewers will be ready
to tune in with endorsers paying $3.8 million per 30-second spot to seduce
them.
Predicting the end of this juggernaut seems silly right?
Not according to Ravens safety Bernard Pollard, who boldly said the
NFL wouldn't be around in 30 years earlier in the week.
"I stand by what I said. I'm entitled to my own opinion," Pollard said. "I
play this game. I understand this game. For me, growing up, to see where the
game has gone from then to now, it's a very special game, but it's changing."
Changing by necessity.
Hundreds of ex-players are currently suing the NFL under the premise that the
league understood the long-term effects of concussions and withheld the
information from them.
Sure it's a money grab and almost every single name attached to any lawsuit
would have signed a waiver even if they had all the information available
today. But that means little in legal terms and thousands are lining
up for a piece of a $9 billion dollar pie.
The league has in turn tried to limit hard hits against defenseless players,
something the hard-hitting Pollard thinks will eventually alienate the
existing fan base, which could eventually turn on the product.
"They're talking about taking kickoffs away and playing only offense and
defense," he said. "We can't change something that's been built.
Even President Barack Obama chimed in on the subject of safety in football,
intimating he's not sure if he would have let a son play the game, something
Pollard actually agreed with.
"I have a son, and my stance right now is I don't want him playing football,"
Pollard said. "We want our kids to have better than we did. If he is gung-ho,
I'll probably let him play, but I don't want him to."
And therein lies the real issue threatening the NFL. A whole generation of
parents are going to grow up thinking the sport is too dangerous for their
children.
"Guys are getting bigger, faster, stronger," Pollard said. "You can put a
bigger helmet on me, but it's still going top create the same contact. Things
are still going to happen."
Upping the fear factor for parents is the Boston-based Sports Legacy
Institute, the non-profit organization, founded by Dr. Robert Cantu and former
World Wrestling Entertainment star and Harvard football player Chris
Nowinski,.which called for all state high school athletic associations to ban
full-contact practices in the offseason.
Tennessee Titans quarterback Matt Hasselbeck and former NFL players Ted
Johnson, Kyle Turley, Hunter Hillemeyer and Isaiah Kacyvenski joined Nowinski
as a press conference at the Super Bowl media center on Friday with the goal
to reduce concussions and chronic Traumatic Encephalopathy (CTE), a
degenerative brain disease recently found by Boston researchers in six
deceased former high school players, one of whom was just 17.
"Last year the NFL Players Association and NFL agreed to limit brain trauma by
having zero offseason full-contact hitting practices and less than one a week
during the season," Hasselbeck said. "The only reason it's not the same way in
high school is that players cannot negotiate -- they have no voice. We are
here to lend our voice for these young men."
By nature that voice will only heighten the fears of parents already leery of
letting their kids play a game which could bring them untold riches but also
eventually cripple or even kill them.
So what's the answer?
"You keep playing football," Pollard said. "You're going to have your
concussions and broken bones. As players, we know what we signed up for."
The players do know. Others don't and that's the storm cloud on Roger
Goodell's horizon.
The Sports Network