BUFFALO, NY-- New Era Cap Co. Inc has obtained the license to be the official cap for the National Football League.
The five-year deal, approved by the league and its owners, adds to New Era's current licensing relationship with Major League Baseball, where they have been the official on-field cap since 1994.
Under the agreement, New Era will have exclusive distribution rights and branding for all on-field, sideline and locker room caps, as well as co-exclusive rights for dan headwear worldwide.
Beginning April 2012 and running through March 2017, New Era will also produce hats for marquee events, including the NFL Draft Day Cap and the Super Bowl.
New Era will have the rights to manufacture headwear with all 32 NFL team logos along with the co-exclusive U.S. rights for women's apparel. This merchandise will be found at all NFL stadiums and online retailers throughout the world.
"New Era has evolved over the last 90 years and the joining of these prominent logos-- the NFL Shield and the New Era Flag unites two of the most recognizable brands of our industry," says Christopher H. Koch, CEO.
New Era currently holds over 200 licenses including premier sports leagues, such as National Basketball Association, the National Hockey League, as well as organizations like Disney, Marvel, and Ali Enterprises.
AP