Name Brand Drug Prescriptions

11:38 AM, Jan 22, 2013   |    comments
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Nearly a third of physicians say they prescribe a brand name drug when there is a generic equivalent, if a patient asks.

The survey of nearly two thousand doctors found thirty-seven percent met a patient's request for a brand name drug -- even though it costs thirty to eighty percent more than the generic.

Internal medicine physicians and psychiatrists, as well as those in a small practice, were more likely to write prescriptions for brand name drugs.

Researchers also found receiving free drug samples increased the practice.

Researchers say they could not prove a cause-and-effect relationship between drug company marketing and prescribing practices.

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