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The Changing Face of Black Friday

3:16 PM, Nov 17, 2012   |    comments
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BUFFALO, NY - There will still be long lines and plenty of deals, but Black Friday, as most of us know it, is changing.

Think of it as an economic keeping up with the Joneses.

"If we're not open at midnight, we're missing out on our customers. They have given us feedback from last year saying hey, where were you guys," said Walden Galleria assistant marketing director Natalie Tronolone.

Last year all stores at the Galleria were open by 6 a.m.  Some anchor tenants had earlier openings on the day after Thanksgiving.  This year it's a mandatory 12 a.m. opening for all stores in the mall.  They will remain open until 11 p.m. Friday.

Walden Galleria will release a flyer with Black Friday deals on Tuesday.  They will post it on the mall's web site and Facebook page.

Kmart has been open on Thanksgiving Day since the early 1990s, but this year the big box retailer is trying something different.

"Friday tends to be the bigger day, but Thursday is a surprisingly big day," said Kmart district manager Pete Hara.

Doors will open at 6 a.m. on Thanksgiving and stay open until 4 p.m.  Kmart will re-open with more doorbusters at 8 p.m.  Stores will close from 3 a.m. to 5 a.m. and then open back up from 5 a.m. to 11 p.m. Friday.

"It's the first time we'll be opening at eight at night, so we'll be experiencing as it happens. The potential is unlimited for the amount of people we will have in the building," said Kmart store manager Tony Kronbeck.

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