NIAGARA FALLS, NY - According to a survey commissioned by the Niagara Tourism and Convention Corporation, the economic impact of Nik Wallenda's walk across Niagara Falls was immense.
Niagara University's Hospitality Training and Research Center interviewed close to 600 people throughout Prospect Park and Old Falls Street.
In the nine hours leading up to the walk, they asked about everything from how much money visitors spent, to how long they planned to stay. The total economic impact was $3.3 million.
"That's over a 2 to 3 day period because it included overnight visitation as well as day visitation," said John Percy, CEO of the Niagara Tourism & Convention Corporation.
The survey estimates that 41 percent of those who came for the walk came from out of town, and 52 percent of the visitors came to the Falls specifically to see Wallenda Walk.
Percy says the value of the free worldwide promotion is a multi-million dollar figure as well.