New Buffalo Slogan Gets Slammed by National Ad Magazine

9:39 PM, May 26, 2011   |    comments
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NEW YORK CITY, N.Y. -- Advertising Age, a national advertising magazine, slammed the new slogan for the Queen City, "Buffalo: For Real" stating that it was empty and didn't give people a reason to visit.

Rupal Parekh wrote the article for Ad Age stating that "Tourism slogans are reliably corny, but last week New York state took the grand prize for "Huh?" with a newly anointed slogan for its fair city to the north that's best known for it's proximity to Niagara Falls and everyone's favorite 25-cent bar snack."

Parekh told 2 On Your Side's Marissa Bailey via Skype Wednesday that she and her colleagues at Ad Age "had a good laugh" about the new slogan.

"It just seemed so bad and so off base and there's no real curiosity that's being built as a result of this positioning.  It really just seems like more of a missed opportunity." said Parekh.

"Buffalo: For Real" was the brainchild of more than 70 volunteers from the community, local advertising agencies and members of the Visit Buffalo Niagara group in Buffalo, who launched the new campaign.  The slogan was rolled out at a gathering held by Visit Buffalo Niagara on May 10th.

The president of Visit Buffalo Niagara, Dottie Gallagher Cohen, defends the slogan saying "We have developed a concept that has tested well with our target audience, the cultural tourist.  Over time, we and the 70 or so community leaders who participated in the branding process, believe that Buffalonians will see the expression of the brand and will support it.  We will not be swayed by those who would like to define us as a town only known for snow and chicken wings.  We are an authentic place rich with art, architecture and history assets.  For Real."

Click on the video link above to see Marissa Bailey's report and hear from the Ad Age writer who criticized the slogan in the online article.

Think you can do better? Go to any of the WGRZ-2 Your Town websites and tell us what you think our new civic slogan should be.


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