You can add J.C. Penney to the list of retailers still opening on Thanksgiving.
The retailer said Monday that it will open its doors at 3 p.m. on Thanksgiving Day for Black Friday shopping, just as it did last year. Black Friday sale prices will be available on its website a day earlier, beginning at midnight on Nov. 23.
In a bid to lure customers from their Thanksgiving meals, J.C. Penney will give early shoppers an envelope containing a coupon for either $10 off $10, $100 off $100 or a $500 off $500 or more purchase in-store or on the company's website. According to the company's Black Friday advertisement, the $10 coupon will be valid only on Thanksgiving and Black Friday, while the higher-value coupons will be usable between Thanksgiving and Christmas Eve.
The retailer will offer another round of coupons to shoppers at its stores at 6 a.m on Black Friday, up to $100 off a $100 or more purchase. The stores will remain open for the Black Friday sale until 10 p.m. Friday night.
Like other retailers, J.C. Penney has previewed some of its upcoming deals in its mobile app and has already begun offering discounted prices on its website.
While the company's decision to open on Thanksgiving will be controversial to some, the retailer is not alone. Macy's announced last month that it would open at 5 p.m. on Thanksgiving, an hour earlier than its 6 p.m. start last year. Toys R Us will open its doors at 5 p.m. on Thanksgiving and keep them open for 30 hours straight to attract Black Friday shoppers.
Some stores, however, are reversing the trend, deciding to close their doors on Thanksgiving. Electronics chain Hhgregg announced that it will not open its 220 stores on Thanksgiving this year.
Last month, the Mall of America said it will close on Thanksgiving this year, a big win for the "close on Thanksgiving" crowd, though the 520 stores in the country's largest mall can decide independently whether to open.