For football fans, this might be better than finding the golden ticket. A gold can found in a Bud Light pack could win you Super Bowl tickets for life.
Bud Light will randomly place gold cans in select 18, 24, and 30 packs of 12 Bud Light from 11/28/16 - 01/13/17. You can also participate without purchase. Details can be found on their website: http://www.budlight.com/gold-can.html
If you find a gold can, you can enter for a chance to win Super Bowl tickets each year for up to 51 years.