BUFFALO, NY - Over the course of 11 days next summer 40 hockey players will lock themselves into Buffalo's HarborCenter, intent on setting a new world record, but more importantly, raise $1 million for research at Roswell Park Cancer Institute.
Life-long hockey player/fan Mike Lesakowski came up with the idea originally after watching his wife battle, and beat, breast cancer. This past Spring the idea was catapulted into action by another loved one's struggle. His mother, Evelyn, lost her fight with the disease.
Lesakowski has used the two most important women in his life as the fuel for this fundraising fire that is burning brighter and brighter each day. He has received phone calls of interest and encouragement from around the world. He has also been able to enlist the help of some powerful players in the business world. HarborCenter is helping with the facility, Crowley Webb donated their marketing expertise to come up with the logo and branding, Clevermethod is designing the website, and Thin Man Brewery owner Mike Shatzel has agreed to brew a special 11 Day Power Play beer to help with fundraising efforts.
The event is June 22 - July 3rd, but the fundraising efforts officially kick off at 5:30 Friday evening, with a launch party at Thin Man Brewery, 492 Elmwood Avenue in Buffalo.