ORCHARD PARK, NY -- This week Jim Kelly is holding his annual Jim Kelly football camp at One Bills Drive. Its the 30th year Kelly has run the camp.

Each year on day one of camp Kelly delivers a message to the campers: Pay attention to detail.

"No matter if you're at home with your mom and dad or at school with your teacher when they tell you to do something you listen," he said. "If you don't listen you do it wrong. Bad habits are hard to break so you want to start at this age doing it right to begin with and then everything comes easy after that."

Kelly spoke to reporters before heading out to the field to play with the youngsters on the turf at New Era Field. It was hard to tell who was having more fun, the Bills Hall of Fame quarterback or the campers.

"The thing about throwing a long pass to one kid, he's the only one that gets to catch a football," Kelly said. "So I try to emphasize to these guys you catch three in a row, that's a first down and then you got three more plays. So I try to throw little ones to try to get as many kids catching a pass as I can. Number one, yeah you want them to learn but you want them to have fun, to enjoy themselves."

Kelly has a number of coaches who have been at the camp for nearly the entire 30 years.

Former Bills offensive lineman Mark Pike was among the staff for the first time this year. A couple of former University at Buffalo players, Joe Licata and Jordan Johnson are also working the camp this year. Licata starred at Williamsville South, while Johnson rewrote the record book at Sweet Home.