BUFFALO, NY-- The White House is poised to soon announce a new communications director, and the pick is a Western New York native.

A senior Trump administration official confirmed to NBC News that Mike Dubke will be announced for the job as early as Friday.

Dubke grew up in Hamburg and graduated from Hamburg High School, before heading off to Hamilton College near Syracuse where he graduated in 1992 with a government degree.

His profile picture on Twitter is a Buffalo Bills helmet. He's a huge fan and still has season tickets.

Dubke founded Crossroads Media, which has been very prominent in Republican politics.

Congressman Chris Collins says Dubke's been involved in his campaigns for the past 19 years.

"So yes, I know him, he's been in the media world, he is as good as they get, always great to see a Western New Yorker doing well on the national scene," Collins said.

Collins congratulated Dubke on Twitter for the new post.