GENESEE COUNTY — A 17-year-old boy has died after a rollover car accident on West Bethany Road.

Police say that Brian West Jr.'s vehicle went of the road and rolled over around 10:30 Sunday night. West was ejected from his pickup truck and was then taken by mercy flight to the University of Rochester Medical Center where he succumbed to his injuries.

Police are looking into what may have caused the crash.