BUFFALO, N.Y. -- A large crowd gathered at Niagara Square in Buffalo Sunday afternoon with colorful signs and flags for a Peace and Unity rally.

The Western New York Peace Center and its allies organized the rally.

"This is a call to all who do not wish to see hatred and bigotry control our lives anymore," organizers said in an announcement about the rally. It is scheduled to run from noon to 3 p.m.

"What we have been called to do in the wake of this election is remember what we are here for," said Rabbi Jonathan Freirich, of Buffalo's Temple Beth Zion, who also said he attended the rally with his family.

He said while the election played a role in his reason for attending the rally, he believes the reasons for the gathering run much deeper than just one election.

"The start of all of this is way before the election," he said. "We have been spending too much time focusing on our own individual issues at the expense of our neighbors. At the expense of being in it together -- we can no longer afford to do that."