ORCHARD PARK, N.Y. -- The Buffalo Bills say New Era Field's official Uber Zone will open Thursday for the preseason opener against the Vikings.

This new area is located just outside the stadium on the southeast corner of Abbott Road and Big Tree Road/Route 20A. It will be open to fans all season and it is indicated by signs and a special in-app feature. It's hoped the designed area will make it more convenient for fans to connect to their Uber drivers.

New Uber riders can get their first ride up to $15 for free by using the code BUFFALOBILLS15 when they sign up for a ride, said Erie Muhleman, Pegula Sports and Entertainment's Executive Vice President of Business Development.

The location of the Uber Zone at the KeyBank center for Sabres fans and those attending Bandits games or concerts, will be announced at a later time.