ALBANY -- A new initiative will protect New Yorkers from deceptive telemarketing practices, Gov. Andrew Cuomo announced Thursday.

Cuomo signed a bill into law that will require telemarketers to use accurate caller-identification information.

The measure is expected to eliminate unwanted solicitations in which the caller identification does not display the telemarketer’s name or phone number.

“This unscrupulous behavior and disregard of the law is unacceptable, and we’re taking action to not only hold those who violate the law accountable,” Cuomo said in a statement.

Additionally, Cuomo directed the state’s Division of Consumer Protection to help New Yorkers get their names on the Do Not Call Registry.

Additionally, the division has warned telemarketers that it is illegal to call consumers without leaving a voicemail and then offering an unwanted sales pitch when the individual calls back.

The division also said New Yorkers should report every unwanted phone call.

“It is far too easy for telemarketers to evade current Do Not Call laws, creating a nuisance for New Yorkers and also putting many at risk of falling for deceptive ploys,” Sen. David Valesky, R-Rome, Oneida County, who sponsored the bill, said in a statement.

If you have received a telemarketing call after your name has been on the registry for more than 31 days, you can file a complaint with the Federal Trade Commission online at https://www.donotcall.gov or by calling 1-888-382-1222.

The Do Not Call Law became effective in 2001.

For more information, visit http://www.dos.ny.gov/consumerprotection/do_not_call.